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JOIN the ArtsBoston Audience Initiative
Greater Boston has never had a resource for actionable data about arts audiences, and The ArtsBoston Audience Initiative directly addresses this need.
The ArtsBoston Audience Initiative (AAI) is the region’s first resource for actionable data about arts audiences specially designed to provide the information the cultural sector needs to measure, support, and promote participation in the region.
Representing a sector-wide collaboration of over 50 arts organizations in its inaugural year, the AAI helps participating organizations better understand current audiences, while also providing critical contextual insight across the local arts marketplace to help reach new audiences. As the database grows over time, the knowledge it presents will expand and deepen, providing valuable insight into the levers of market change.
Empowered with a greater understanding of both the marketplace and audience participation, arts organizations can become more nimble, cooperative, and successful in their marketing and operations.
Key Benefits of the AAI
Technology Built on Experience
TRG Arts is a renowned research and marketing firm devoted to the arts sector. TRG has spent the last decade building a robust online system for arts organizations to create, pull and distribute mailing lists. By combining that system with easily accessible market research on who audiences are and could be, its eMerge platform has become the leading database system of its kind nation-wide.
A Program Built on Community Input
Greater Boston has never had a resource for actionable data about arts audiences, and The ArtsBoston Audience Initiative directly addresses this need. To ensure that the AAI is representative of the community, a Market Knowledge Taskforce of ArtsBoston members guided its development. The taskforce included representatives from:
To join, click here: ArtsBoston Audience Initiative Registration
For questions, contact:
Victoria George
Membership and Marketing Coordinator
617.262.8632 x225
victoriag@artsboston.org