Life is Good® was founded in 1994 by brothers Bert & John Jacobs to inspire people to celebrate the good in their lives. Over time, a more profound purpose evolved as customers shared their stories of wearing a Life is Good hat or shirt as a reminder to find optimism in the face of life’s adversity. Today, the $100 million apparel brand’s mission is to spread the power of optimism through apparel and the life-changing work of the Life is Good Kids Foundation which positively impacts over 1 million kids annually.