Innovation requires more than a Eureka! moment. The vast majority of new product ideas never make it to market, typically because of the failure to address a real problem that a customer has experienced and is willing to pay to have solved. What do people and businesses need to know about the realities of innovating in order to develop products successfully?

Lorraine Marchand, a seasoned practitioner who has guided Fortune 500 companies and start-ups on developing and launching new ideas, lays out a step-by-step framework for spurring success in her new release, The Innovation Mindset. She shares her eight laws of innovation, a formula for driving significant and lasting transformation in any organization. She also emphasizes the mindset needed to spark the innovation process, underscoring the importance of creating a problem-solving culture and supporting personal curiosity, passion, and talent. Drawing on her experience as a woman in a male-dominated field, Marchand discusses how to support entrepreneurship by women and highlights the contributions of underrepresented innovators through these eight laws of innovation.

Marchand brings her how-to program to the Museum for a special evening celebrating the release of The Innovation Mindset, featuring a panel of brilliant female innovators featured in her groundbreaking new book. Whether you are a veteran with another great idea or the first-timer with a big dream, you won’t want to miss the insightful and interactive evening.