This unique trade show provides an opportunity for businesses, entrepreneurs, and brands to meet the distributors, retailers, and consumers in an entertaining, safe environment. Retail distributors can promote their products and retail locations to attract new customers. Craft growers can network to find supplies they may need to be an at-home botanist, find outlets or job opportunities.

This year's notable guest is Cheech Marin, who will be present for photos ops, an interview, and a keynote speech. The weekend will also include live music and performances from The Wailers, Jon Butcher Axis, Roots of Creation, Barrence Whitfield, Mikaela Davis, and more, along with comedians Matt Barry, Mona Forgione, Ian Stuart, and Josh Day and special performances of the off-Broadway show “Cannabis! A Viper Vaudeville.”

In compliance with all MA state laws there is no buying or selling of any THC products at the event. The HighLifeStyle Show is presented by NECANN and produced by Gary Sohmers and Marc Shepard.