This workshop is for students who are trying to figure out how to get their work “out there” or to jumpstart previous work they’ve done. It’s a series of two classes where students learn to think “outside the box” and learn to embrace the marketing process. At the end of the series, artists should have a clearer focus on what they need to do to promote their own work specifically, and what they can (with no guilt!) leave behind.

The first class is focused on the framework of a marketing strategy. You can’t present yourself to the world without the basics in place. From Artist Statements, to Bios, to Websites, to how you talk about your work – having a consistent “framework” enables an artist to be seen as a professional.

The second class looks specifically at social media. Once you have the work to present to the world, how do you do it? What works, what doesn’t, and most importantly, what makes sense for each artist. From Facebook to Instagram (and more), which of these is important and which is too much noise.

This workshop is free and open to the public, but requires advanced registration to receive access to the Zoom link. Participants are asked to bring a pen and paper for note taking.

This workshop is taught by Lisa Goren, and is part of the Arlington Center for the Arts' Artist Toolbox Series and is supported in part by a grant from the Arlington Cultural Council, a local agency which is supported by the Mass Cultural Council, a state agency.