What the Fluff? is a madcap festival honoring the invention of Marshmallow Fluff in Union Square and Somerville’s proud tradition of innovation. This year, people from around the world can take part in this wacky festival that’s a little zanier than usual as we celebrate through the sphere of cyberspace!

In a world reinventing itself, Fluff Fest 2020 unites us – albeit virtually – through the one thing we can all believe in: the sweet, sticky, tasty, magical power of Fluff! 

In Fluff We Trust: Sticking Together Through Fluff takes a page from The Yummy Book and Marshmallow Fluff itself to dish you your funky festival using just four ingredients: 

Innovation jubilation with arts, eats & oodles of family fun - Fluff hair dos anyone?!??
Fluffalicious feasts and must-have Fluff stuff from flufftastic Union Square businesses 
Reveling in rendezvousing, near and far
Strutting the unexpected and quirky spirit that is Somerville...and Fluff

Join online for virtual games, music, guest appearances from Fluff’s past, and more! 

For the love of Fluff, boast your worldwide Fluff pride, support independently-owned by scoring your Fluff stuff online and stuffing yourself with fluffy foods, and flock with fellow friends-in-Fluff  through the first-ever, virtual Fluff Festival.

What the Fluff? is brought to you by Union Square Main Streets, a 501(c)(3) nonprofit organization with a mission to strengthen the dynamic neighborhood of business and people of Union Square in partnership with the Somerville Arts Council.