The Arts Factor


The Arts Factor is an initiative established by ArtsBoston that uses data to demonstrate the positive impact that arts and culture has on Greater Boston. The Arts Factor 2014 Report features new research on the ways that the region’s nonprofit arts and cultural sector transforms lives, builds stronger communities, and strengthens the local economy.

Through this initiative, we envision a future of positive collaboration among our region’s diverse stakeholders, well-informed investments in arts and cultural initiatives, and projects and policies that will benefit everyone in Greater Boston.

Download your copy of The Arts Factor 2014 Report



Arts and culture is as fundamental to our regional identity as the American Revolution and the Boston Red Sox. They have deep significance in the lives of our residents and the health of our economy — and our region is a cultural capital.

Key findings:

  • To experience every arts & cultural event in Greater Boston in one year, you would have to attend 98 events/day. [Download Infographic]
  • Greater Boston has more arts & cultural organizations per capita than any other U.S. metro area. [Download Infographic]


Case Study: Celebrity Series of Boston: Keys to the City



Our arts and cultural sector is essential to Greater Boston’s economic vitality and to the vibrancy of its neighborhoods. They create jobs, attract tourists, and support local businesses for a positive impact that ripples throughout the region.

Key findings:

  • Greater Boston’s arts & cultural sector pumps $1 billion of direct spending into the region and provides 26,000 jobs. [Download Infographic]
  • Arts attendees spend an additional $450 million beyond their admission price, supporting local businesses including restaurants, parking, child care and souvenirs. [Download Infographic]


Case Study: Calderwood Pavilion at the BCA: A Model of Collaboration



Arts and culture provide an excellent return on investment, helping to create and retain an innovative workforce. The more attractive our region is to new business and cutting-edge professionals, the more our residents, neighborhoods, and economy thrive.

Key findings:

  • Arts and culture fuels innovation by helping CEOs across industries – from health care to biotechnology – attract and retain dynamic, smart, and creative knowledge workers.
  • A study by the Knight Foundation found that opportunities to engage with arts and culture influenced whether people loved where they lived more than any other available social offering. Click here to read the Knight Foundation “Soul of the Community” report 2010.


“The arts are a major factor in my choice to start a business in Boston. For companies interested in attracting smart and creative knowledge workers, being located within a vibrant arts community is key.”
— David Friend, CEO, Carbonite

Case Study: Isabella Stewart Gardner Museum: The Art of Observation



Access to arts and culture changes lives and strengthens communities. The arts bring people together, encourage dialogue among our region’s diverse population, and create pride in our local history. Paid admission to nonprofit cultural organizations covers only a fraction of the cost to produce a show or put on an exhibition, which is why the arts and culture sector needs strong collaborators to ensure members of all communities have the opportunity to enjoy the artistic and cultural riches of Greater Boston.

Key findings:

  • 18 million people attend Greater Boston’s arts & cultural events each year which is enough to sell out Fenway Park 488 times. [Download Infographic]
  • The arts are affordable, presenting free performances and events that are enjoyed by 7.7 million people annually, with a median cost of paid admission of $16. [Download Infographic]
  • The sector provides 25,000 school-based programs annually, offering a critical supplement to the work that schools offer directly.


Case Study: ZUMIX: The Power of Music



TAF-IconThe Arts Factor 2014 Report
June 2014

[Download PDF – 4.63MB]




Media-Kit-IconThe Arts Factor 2014 Media Kit
June 2014

June 2014 Press Release, infographics, sample social media posts, and more.




For the majority of The Arts Factor 2014 Report, we analyzed data from 356 nonprofit arts and cultural organizations in seven counties that participate in the Massachusetts Cultural Data Project. See the full list of organizations here.


The Arts Factor 2014 Report is made possible through the generous support of:





Artsopolis Network Members: Akron OH | Albuquerque NM | Austin TX | Birmingham AL | Boston MA | Cape Cod MA | Charlotte NC | Cincinnati OH | Colorado Springs CO | Columbia SC | Flagstaff AZ | Flint MI | Fort Lauderdale FL | Houston TX | Indianapolis IN | Kalamazoo MI | Macon GA | Memphis TN | Milwaukee WI | Monterey Bay CA | Montgomery County MD | Napa Valley CA | Nashville TN | Norfolk VA | Orange County CA | Orlando FL | Palm Beach County FL | Providence RI | Rapid City SD | Richardson TX | Riverside CA | Sacramento CA | San Antonio TX | San Jose CA | Seattle WA | St. Cloud MN | St. Croix Valley MN/WI | St. Johns County FL | Stillwater MN | Tampa Bay FL | Utah | Ventura CA